In April of 2016, I teamed up with Team Fox, the grass roots fundraising arm of the Michael J. Fox Foundation (MJFF), to launch the “Heels On, Head Up!” campaign to raise awareness of young onset Parkinson’s disease. The campaign leveraged the power of social media and a fun, fashionable approach to spread awareness. Participants were asked to post a photo on Instagram or Facebook in their favorite heels with the hashtags #HeelsOnHeadUp and #GoTeamFox, and to tag three friends to join them in supporting the campaign. Much to my amazement, the campaign gained national media exposure, as well as support from one of the world’s finest department stores. Some of the highlights of the campaign appear below.
The campaign was kicked off with a video filmed in the Bloomingdale’s Orlando shoe department, which provided the perfect backdrop to launch the campaign. The video was made possible by the incredibly generous support of Bloomingdale’s, Ghost Pepper Creative, Out Your Front Door media, and some of my friends and family.
Throughout April, the Orlando Bloomingdale’s donated 10% of supporters’ tracked shoe sales to MJFF – raising an incredible $2000 in the process! Bloomingdale’s fundraising efforts were capped off with a fabulous VIP Shopping Event.
On April 26th, the campaign received a huge boost with coverage on Fox & Friends – the flagship morning show of the Fox News Channel.
The wonderful people at Fox News Channel did not stop with the live segment on the campaign. Several Fox News anchors participated in the campaign with posts on their Instagram accounts – including Ainsley Earhardt, Abby Huntsman, Heather Nauert and Cheryl Casone.
Throughout April, the campaign was supported by some of my favorite bloggers, who generously agreed to serve as campaign ambassadors. The awesome bloggers who supported the campaign included: 50 Chic, A Lily Love Affair, Ashley Brooke, Blingaholic88, Chelsea Nelson, City Luxe Style, Diary of a Debutante, Gold Dust and Sugar Lust, If The Choo Fits, Lit Within, Lizzy’s Latest, Megan Jaynee, Orlando Fashion Girl, Sed Bona, Short Stories Short Skirts, Simply by Simone, The Food Pervert, Twenty Something Plus, Upbeat Soles, What Would V Wear. Here is a video of some of their fabulous posts – Blogger Posts.
The campaign also received support from some of the talented news anchors in the Orlando area, including Sonni Abatta, Bob Frier, Stewart Moore, and Angela Taylor. Their creative in-studio pics were among my favorite posts from the campaign.
In addition, during the month of April the campaign received continuous support from my new favorite jewelry retailer – OHBON. Born out of a love for rich history, rare antiquities and natural beauty, OHBON passionately curates each of its jewelry collections by traveling the world in search of unique materials. Not only did OHBON generously agree to donate a portion of sales to MJFF when purchasers used a specific code, they consistently promoted the campaign on their social media channels.
Near the conclusion of the campaign, Parkinson’s Life Magazine published a terrific article recapping some of the highlights from the campaign. The wonderful people at Parkinson’s Life have been consistent supporters of my Parkinson’s advocacy efforts.
I am humbled by the incredible outpouring of support for the Heels On, Head Up! campaign. I can honestly say that it means so much to those of us living with the disease every day.
While the campaign provided a wonderful way to promote Parkinson’s Awareness Month, my dedication to changing the public perception of Parkinson’s and supporting the work of MJFF is a year-round, life-long commitment. If you would like to support the quest for a cure through a donation to MJFF, you can do so on my Team Fox page. 100% of all funds donated through Team Fox are used to support critical research for improved treatments and ultimately a cure. Any support you wish to give is greatly appreciated!